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Forms of trade promotion in accordance with the law of Vietnam

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Trade promotion is a phrase that is no longer strange to each of us; especially for businesses that carry out business activities. Trade promotion brings targeted searches; promotes the commercial business opportunities of the subjects. So, what does the law of our country stipulate on forms of trade promotion?

Let’s find out more about the issue with Lawyer X through the following article:

Commercial Law 2005

Subjects of trade promotion activities

From an economic perspective, there are many actors involved in trade promotion activities. So, these actors can be divided into three groups: Government; commercial support organizations and businesses.

Government

– The government participates in trade promotion activities through state management activities; directly carry out trade promotion activities such as building and perfecting the legal environment; regulate trade promotion activities;

– In addition, the government also established agencies to carry out trade promotion activities such as Trade Promotion Department; Vietnamese commercial representative agencies abroad; local trade promotion centers, and offices.

– Moreover, building and organizing national information networks to meet commercial information requirements; supporting businesses to participate in trade fairs and exhibitions abroad, etc.

Trade Promotion Organizations (TPOs)

– Trade promotion organizations involved in trade promotion activities include government organizations; business associations; industry associations…

– Besides, these organizations cooperate with government agencies and businesses in the trade promotion network; providing business support services; training human resources for trade promotion activities

– Government and trade promotion organizations implement solutions to support businesses in general; to ensure a healthy competitive environment; moreover, equality among businesses.

– In international trade relations; trade promotion measures by the State; NGOs conduct meaningful activities to support businesses to penetrate the commodity market; so, services and foreign investment; increase the commercialization of the country’s exports.

Businessman

– This is the subject that directly carries out trade promotion activities; to find and promote opportunities to buy and sell goods and provide opportunities for services.

– Besides, the law recognizes the freedom of trade promotion activities of Vietnamese traders; foreign traders (through their branches open in Vietnam).

– Within the framework of commercial law; traders who are subject to trade promotion activities; include two types. That is, traders doing business in different industries and fields doing their trade promotion activities, and traders providing trade promotion services.

Trade promotion forms

Promotions

Promotion is the act of promoting the sale of goods; in addition, to providing services through giving customers certain benefits.

Commercial advertising

Commercial advertising is the act of introducing commercial goods and services of a merchant through advertising means; for example, through the mass media; publications; tapes, panels, posters, etc.

Displaying, introducing goods and services

Displaying and introducing goods and services is the use of goods; then, documents about goods and services to introduce to customers about their products, goods, and services for trade promotion.

Trade fairs and exhibitions

– Firstly, trade fair is a trade promotion activity conducted at a certain time and place; in which traders are allowed to display their goods for marketing purposes; Sales and transaction setup.

– Then, trade fairs are held periodically, at a certain place and time.

– Particularly, the trade show is a trade promotion activity carried out through the display of goods; goods documents to introduce goods to customers.

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Frequently asked questions

Is the display and introduction of goods and services a trade promotion activity?

According to the provisions of Article 117 of the Commercial Law 2005; the Display and introduction of goods and services are trade promotion activities of traders using goods and services and documents about goods and services to introduce to customers about those goods and services.

What are the conditions for goods and services to be displayed or introduced?

According to the provisions of Article 121 of the Commercial Law 2005; Goods and services displayed or introduced must be those legally traded on the market. Besides, goods and services displayed and introduced must comply with the provisions of the law on goods quality and goods labeling.

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